Noom Alternatives: Top 3 Competitors

best Noom alternatives

Wondering if there are any decent alternatives to the Noom diet app? While we’re big fans of Noom around here, it’s not always the right choice for everyone.

If you fall into this category, consider yourself lucky, because there are plenty of great Noom Alternatives that can fit a variety of dietary needs, lifestyles, and budgets.

Here are the alternative diets will be discussing in this report:

  1. myWW (Weight Watchers)
  2. Nutrisystem
  3. Trim Down Club

Each of these diets differ from Noom, and all are great alternatives for a lot of people. WW and Trim Down Club are fairly similar to Noom, but have different pricing points and features that may make them a better choice for you when compared to Noom.

Nutrisystem, on the other hand is totally different than Noom. It’s included here, because a lot of people prefer a done-for-your diet that makes weight loss very easy and straightforward. It’s a meal delivery diet, so if you like the idea of having most your food choices made for you, then you may want to nudge Nutrisystem to the top of your list.

With those things in mind, let’s dig into these diets in more detail. By the end of this report, you’ll hopefully know if you want to try Noom, or one of the other diets on our list.

We’ll get things started with a look at WW (Weight Watchers).

1. myWW (Weight Watchers): Most Similar to Noom

The Weight Watchers app

WW (Weight Watchers ) recently launched a new program called myWW. It’s a customized diet plan, that they say has been proven to make weight loss easier.

How it Works

myWW is guided by many of the same principles that have always made Weight Watchers such a popular diet option. That includes using a points-based system for tracking your food and exercise. Now, though, they’ve taken their level of personalization up a few notches with the release of myWW.

Here’s how you can get started:

  • Complete Your Personal WW Assessment: This helps them better understand your personal preferences and lifestyle better.
  • Get access to a weight loss program that has been designed just for you.
  • Option of attending in-Studio meetings and/or get 24/7 coaching support via your app.
  • Make smarter eating and exercise choices with your daily SmartPoints budget.
  • Use the app, the coaching, and in-person meetings (optional) to reach your diet and health goals.

What Makes it Similar to Noom?

If you’re looking for a diet plan that is the most similar to Noom, then we’d say WW is the top choice. The two diet apps are very similar.

The both:

  • Offer Coaching
  • Connect You with a Community via the App
  • Have a Huge Food Database
  • Teach You Healthy Eating and Exercise Habits
  • Are Largely App-Based
  • Pricing is very similar

What Makes Them Different?

While Noom and Weight Watchers have a lot in common, there are a few things that make them different from each other a well.

These differences include:

  • WW uses points to help you learn healthy eating and exercise habits
  • WW offers in-person meetings and coaching
  • WW has several different plan options to pick from, while Noom offers one main plan
  • WW has been around for decades, Noom is the “New Kid on the Block”
  • WW has been named the number 1 diet for weight loss by U.S. News & World Report for 10 years running

Who Should Join myWW?

In terms of pricing, WW and Noom are pretty much on par with each other. You can bring the price of Noom down substantially if you commit to months at a time. For example, if you opt for month-to-month, its about $59 per month to use their services. If you purchase a 12-month subscription all at once, though, you can bring the monthly price down to about $20 per month.

Here are a few factors, though, that may make WW more appealing to some people when compared to Noom:

  • In-Person Meeting and Coaching: If you like the idea of attending in-person meetings and coaching sessions, then WW is your choice.
  • SmartPoints: WW pretty much invented to points system for tracking food and exercise, and it’s been proven to work great.
  • WW has the longer track-record of success: Noom still works great, though, too.

Ready to Learn More about WW?

If the new myWW sounds like a good fit, then you can learn more at their website.

2. Nutrisystem

nutrisystem food with fresh produce added

While Noom and WW can work great for a lot of people, others prefer a more done-for-your program to get started. Maybe you’re super busy, don’t like meal prepping and planning, or just really dislike going to the grocery store (that’s me ;-)).

Whatever the reason, millions of people turn to Nutrisystem every year (read our review), and a lot of them enjoy great weight loss results using their diet delivery program.

If a meal delivery diet sounds more appealing to you than the app-based diet plans like WW and Noom, then we suggest considering Nutrisystem.

How it Works

When you sign up with Nutrisystem, expect to get a month’s worth of food sent to you every month, as long as you’re a member. Eat the food, stick to the plan, and lose an average of 1 to 2 pounds each week.

To get things started quickly, their new Personal Plans program can help people lose up to 18 pounds during their first month on the diet.

Here’s how the diet plan works, if you decide to join:

  • Eat 6 times per day: Most of your meals and snacks provided by Nutrisystem
  • Menu built around balanced nutrition designed to maximize weight loss
  • New Personal Plans designed to utilize your body’s natural fat-burning mode
  • No guesswork: Just eat the food and follow their plan
  • Mix in moderate exercise
  • Weekly flex meals: Meals you make at home or eat at restaurants
  • Plans for Special Diets including vegetarians and people with type 2 diabetes

What Makes Nutrisystem Similar to Noom?

Not much really. In fact, these two diets are pretty much the complete opposite. With Noom you’ll use their app to help you build a meal plan, and will be on your own to make meals, snacks etc.

Nutrisystem provides you with a 28-day supply of meals and snacks as part of your membership.

What Makes them Different?

We pretty much answered this above, but here goes again: Nutrisystem is a meal delivery diet program, Noom is an app-based diet plan. Nutrisystem provides you with most of your food for the month, Noom doesn’t provide you with any food.

Noom also offers coaching via their app, which something Nutrisystem doesn’t currently offer. Nutrisytem does have weight loss counselors available via phone or email, though, and they are there to offer whatever diet support or answers questions/concerns you may have.

Nutrisystem does offer a free app, called NuMi. It’s also very useful and has a bunch of tools to help your reach your goals, so be sure to use it should you decide to join.

Who Should Join Nutrisystem?

If diet delivery sounds appealing to you, then we suggest considering Nutrisystem. It’s the most-popular meal delivery diet in the world, and they’ve been helping people lose weight for more than 30 years.

If you want a diet that eliminates guessworks, provides most of your food for the month, and is easy to follow, then Nutrisystem may be just what you’ve been looking for.

Ready to Learn More About Nutrisystem?

Get more details, see their menu, plans, and pricing options at the Nutrisytem website:

3. Trim Down Club

trim down club

For some, bells and whistles are a turn off. If you’re looking for a simple, yet effective weight loss program, then consider Trim Down Club as an option. No fancy apps or frills here, just a system that’s been shown to help people lose weight.

Trim Down Club does have a website that you’ll access everything you need for weight loss success.

It also happens to be the most cost-effective diet on our list.

How it Works

Everything has an app these days, why doesn’t Trim Down Club? Well, they keep things simple, and for a lot us, that’s great. You will access their diet plan through a membership website.

Once you’re in the member’s area, you’ll enjoy access to:

  • A Customizable 8-Week Weight Loss Plan
  • Personalized Menu Planner (Based on your dietary preferences and needs)
  • Recipe Database
  • Diet Journal
  • Progress Tracking
  • Grocery Shopping List
  • Learn the Foods to Eat and Those to Avoid
  • Live Forums: Connect and chat with other Trim Down Club members. Ask questions, get support, and more.\

What Makes Trim Down Club Similar to Noom?

Trim Down Club and Noom have a lot of differences, but there are a few similarities to consider too:

  • Teach you healthy eating habits
  • Large food databases
  • Join other members in their “Communities”. Chat, get support, and more.
  • Menu planners and grocery guides
  • On your own for making meals and making smart choices while dining at restaurants (of course, they offer tips for dining out)

What Makes Them Different?

Everything with Noom is run through their app, while Trim Down Club doesn’t currently offer an app. Beyond that, there are couple of other key differences:

  • Coaching: Noom pairs you with a coach when you join. Trim Down Club doesn’t offer 1-to-1 coaching.
  • The App: As mentioned, Noom is an app. You can still use Trim Down Club from a smartphone or tablet, but you’ll access it via your internet browser vs. an app.
  • Price: Trim Down Club is the much cheaper alternative. It costs $1.99 to join. After that it’s only $9.90 per month to keep your membership.

Who Should Consider Trim Down Club?

If you want a simple, yet effective weight loss program, that is also one of the most affordable diets we’ve reviewed, then we recommend considering Trim Down Club.

On top of that, they connect with a community via their live forums, so you can connect with members, build a sense of community, and get support from Trim Down Club’s team of weight loss experts.

Ready to Learn More About Trim Down Club?

If Trim Down Club sounds like the right fit for you, then head to their website. Right now, it’s just $1.99 to join.


While Noom is one of the fastest growing diet communities in the world, it’s not always the right choice for everyone. That doesn’t mean we don’t recommend it, though. In fact, Noom is one of our top-rated diets: Read our Noom review to see why.

If you don’t feel like Noom is right for you, then we recommend checking out one of the other highly-rated diet plans that we’ve outlined above.

Some are cheaper (Trim Down Club), while others are just a totally different approach to weight loss (Nutrisystem). Either way, find a plan that meets your needs, lifestyle, and fits your budget.

Noom vs. MyFitnessPal: Who Wins the Price Comparison?

noom vs myfitnesspal

Throughout the last few years weight loss apps have grown in popularity. Fast forward to today, people around the world rely on them because they are useful. As more and more people find out how useful they can be, the apps are expected to continue to grow.

Although there’s no shortage of weight loss apps, there are two that have dominated and continue to dominate the market. Those two weight loss apps are Noom and MyFitnessPal. Each one offers an array of features, as well as pricing options.

Before you decide which app to try, you’ll want to read the rest of this article, as it will discuss the key differences between the two.

1. Noom: An Overview

noom coach

Noom is a weight loss app that was launched back in 2008 and it was developed by professionals such as personal trainers, behavioral psychologists and nutritionists.

The app can be used by anyone, but the targeted market is mainly millennials.

Furthermore, Noom is a bit different than many other weight loss apps there because it focuses on encouraging users to make lifestyle changes that are sustainable and tangible; Whereas other apps focus on different styles of eating such as cutting out carbs or specific food groups or focused on cutting out certain nutrients.

Noom: Key Features

  • Coaching that helps you set both long-term and short term goals
  • Personalized feedback based on your activity and progress, which is tracked via the app
  • A tracker to keep tabs on your weight, exercise routine, blood sugar, blood pressure and food
  • Access to interactive content, such as hundreds of new articles and guides
  • Tech that helps you identify your challenges
  • Custom workout plans
  • Custom meal plans
  • Database of food
  • Step counter

Bear in mind that the above are only a handful of features that Noom offers. Remember, as previously mentioned Noom was developed by an array of professionals.

This is one of the reasons the weight loss app has become one of the best weight loss apps in the world.

How to Join

The first thing you need to do is click on the signup link, and then you’ll be asked a series of questions such as what your social habits are, your weight loss goals, your weight, height and how fast you are wanting to lose weight.

You’ll also be asked a few basic medical questions. All of these questions are important because once Noom has the answers, they’ll create a personalized plan.

Not only that, but you’ll be told how long it will approximately take to reach your goals.

Next, you’ll start your two week trial, as well as go through the process of setting up the app on your phone. Don’t worry because this is easy to do. Noom provides you with step-by-step instructions.

It’s also worth mentioning that Noom does offer a free trial period. You can use the app for two weeks, completely free. This should be enough time to determine whether or not Noom is right for you.

Generally speaking, the entire signing up process is fast, easy and straightforward.

2. MyFitnessPal: An Overview


MyFitnessPal is a few years older than Noom, as it was developed and launched back in 2005, but in 2015 Under Armour acquired the app. It was created to help people track their daily beverage and food intake, as well as calculate calories, vitamins and nutrients.

MyFitnessPal can be used via an app, but they also have a website that users can use.

MyFitnessPal: Features

MyFitnessPal is packed with quality features. The top features of the app include:

  • Barcode Scanner
  • Track foods you’re eating
  • Set macro-nutrient and calories goals
  • Excellent customer support
  • Community/forum
  • Exercise tracker
  • Link MyFitnessPal account with various apps

Those are the key features of MyFitnessPal. There are many other features that weren’t discussed. However, those are the top ones.

How to Join

Joining is simple, as all you do is create an account. At any given time you can upgrade to a premium account, which gives you access to more features.

When you join MyFitnessPal, you’ll provide some basic info about yourself and then you’ll download the app. The entire process is doesn’t take long and the free account lets you set daily calorie goals, choose macro-nutrient goals and log the number of calories you’ve consumed.

The limited version of MyFitnessPal does have advertisements that show up. If you upgrade to the premium version, then you’ll enjoy an ad-free experience. Regardless if you choose premium or free, you’ll love what MyFitnessPal Has to offer.

Noom vs MyFitnessPal: Price Comparison

Below is a price comparison of Noom and MyFitnessPal:

  1. MyFitnessPal: The weight loss app offers a totally free account, but you’ll only have access to a few features, such as tracking, calories, food, weight, activity and so forth. With a paid premium account, you’ll have access to all of the features and a premium account doesn’t cost that much. To be more specific, you can pay $9.99 per month or you can pay $49.99 annually.
  2. Noom: Although there is no free version of Noom, the app does have a two-week free trial period. During this period you can use all of the features, and after the two-week period is up you’ll be switched to a paid account. This will cost you $49 per month, and you’ll have access one-on-one coaching, on top of all the other premium features.

As you can see, both MyFitnessPal and Noom are quite affordable. However, you get more with Noom and the two-week trial period gives you plenty of time to test the app out. A

fter your two weeks is up, you can decide whether or not to continue to use Noom. If you do decide, then you’ll start being billed until you cancel.

Noom and MyFitnessPal Features Comparison

Both apps have great features, and offer similar features. However, let’s compare their key features and differences below:

  • Coaching: First, the main difference between Noom and MyFitnessPal is coaching. As previously mentioned a number of times, Noom offers one-on-one coaching, which can help you achieve results faster. You’ll be able to ask a coach any question you have and you can have a coach review your meal plan, diet and recipes. At the time of this writing, MyFitnessPal does not offer coaching in its premium plan.
  • Tracking Calories: Both Noom and MyFitnessPal tracks calories, but Noom is much more accurate. Not only that, but you can easily integrate Noom with an activity tracker. When it comes to tracking calories, you need a tool that is accurate and one that allows you to enter various types of foods you’ve ate throughout the day; And Noom lets you do just that.
  • Free Trial: Noom also beats MyFitnessPal in terms of free trials. As previously mentioned, MyFitnessPal offers a free version of the app, but the free version is very limited and you have to upgrade to the paid version to access all features. With Noom, you have two full weeks of access to all of its features and then you can decide whether or not the app is right for you. The creators of Noom are confident that you’ll enjoy the app so much that you’ll upgrade after you’ve tested it out.
  • Experts: Although experts have created both apps, Noom was developed by an array of professionals. As stated earlier, nutritionists, trainers and behavioral psychologists have all played a role in creating Noom. That is a lot of knowledge that have gone into Noom, therefore you are in good hands when you use the app.
  • User Support: Sure, MyFitnessPal and Noom both offer user support to their users. However, Noom is known for providing much faster support. If you have any questions or concerns or you have an issue, then simply reach out to Noom’s support team and they’ll get back to you as soon as possible. Generally speaking, you should receive a response within a day or two, but this depends on how many other inquires they’ve received prior to received your inquiry.

The bottom line is Noom beats My FitnessPal when it comes to features. MyFitnessPal is packed with great features. However, Noom is a bit better in regards to features and quality of features.

Coaching Comparison

MyFitnessPal doesn’t include coaching with its paid plan, but Noom does. If you want one-on-one coaching, then Noom is what you should be using. Sure, MyFitnessPal offers a lot for your money, but it Noom provides users with health coaching.

Many people may find that losing weight and staying motivated is easier when they have a health coach they can speak with.

As you can see, joining either MyFitnessPal or Noom is easy to do and both apps are packed with features to help you lose weight. They both are relatively affordable, simple to use and have a lot to offer.

However, the more complete app is Noom. If you want to use a great app to help you lose weight, then look no further than the Noom app.

Noom vs. Lose It

noom vs lose it

Losing weight isn’t easy, but it can be a lot more simple with the help of the right weight loss apps. An app can provide guidance and accountability as you work to change your habits. These apps allow you to track your progress and give dieters access to essential information.

Of course, one weight loss app isn’t as good as another. If you are going to be using an app, it’s essential that you choose a high-quality app that will help you to reach your goals. Both Noom and Lose It! are apps that have received a lot of positive attention.

These apps were designed by experts and have helped many people see results.

If you’re trying to decide between these two apps, it’s best to take a closer look at what both apps have to offer. From there, you’ll be able to find the app that’s the best fit for your needs:

Noom: An Overview

Noom is a unique weight loss and health app that was developed by both nutritionists and behavioral psychologists. The app is designed to encourage people to make positive and lasting changes to their diets.

Rather than telling people to dramatically reduce their calorie intake or cut out long lists of foods, Noom helps people to identify the best foods to eat.

Studies have shown that long-term changes are key for weight loss, and that is what Noom is designed for. Noom can help people to break bad habits and improve their overall well-being. In addition to the version of Noom that was made to support healthy weight loss, there is a version designed to help diabetics make better Noom choices.


Noom offers a wide array of features, including:

  • A personalized plan that is designed to help users meet weight loss goals
  • Exercise, weight, blood pressure, and blood sugar logging
  • One-on-one coaching
  • The ability to track foods by scanning bar codes
  • Interactive quizzes and articles that can teach users more about healthy eating
  • A moderated group chat with other Noom users
  • Searchable recipes
  • A massive food database

Noom gives users a brand new way to categorize food.

Instead of telling people that they can’t eat certain types of foods, it divides foods into three categories: green, yellow, and red. Green foods are the healthiest choices; these are foods that should make up the bulk of a diet. Yellow foods are still healthy but should be eaten in moderation. Red foods tend to be unhealthy, and should also be eaten as treats.

Through this system, users can learn how to make better choices about what they eat. For example, if a user chooses to have red food, like pizza, for lunch, they can make sure that they eat healthier green foods for dinner.

Noom’s database already includes thousands of foods, and you can add new foods when you log what you eat.

How to Join Noom

If you want to join Noom, you’ll want to start by downloading the app. The app is available in both the Apple App Store and the Google Play Store. Once the app has downloaded, you’ll want to create an account or sign in using an existing account.

If you’re new to Noom, you’ll be able to take advantage of a 14-day trial before you make a commitment. This will give you the opportunity to test out the app and see if it works for you. When joining, you’ll be asked to answer a few questions so that Noom can develop the right plan for you. You’ll also have to choose the type of plan that you want to sign up for.

Lose It!: An Overview

Lose It! is an app that allows you to set goals and track foods so that you can lose weight. The app allows you to set more specific goals, like macronutrient goals, and also allows you to track the amount of water that you drink each day.

This is a simple, easy-to-use app that allows you to create new goals once you’ve managed to hit the goals that you’ve already set.

With the app, you’ll be able to set a daily calorie budget and make sure you stay within that budget.


  • Device integration
  • Behavior and progress reports
  • Log foods by scanning bar codes or taking pictures
  • Flexibility when setting weight-loss goals

The goal of Lose It! is to make the weight loss process simple. The app will ask you questions and will help you to set personalized goals that you’ll be able to reach.

Because you’ll be able to change goals over time, this app can be used on a long-term basis.

How to Join Lose It!

The Lose It! weight loss app is available on both Apple and Android devices. If you want to join, just download the app and create an account. There are two versions of Lose It! One version is free to use, but the premium version requires a subscription.

Price Comparison: Which App is Cheaper?

The cost of Noom will vary based on the payment schedule you choose. The cheapest version, which is the annual auto-recurring plan, costs $199 a year. If you opt for the monthly auto-recurring plan, you’ll be paying $59 a month.

Remember, if you’d like to try out Noom without making a financial commitment, you can try it for free for $14 days.

The premium version of Lose It! costs $39.99 a year, making it the cheaper of the two options. The free version costs even less than that: absolutely nothing. However, it’s important to note that the free version has very limited features.

Although Lose It! is the cheaper of the two options, Noom offers you a lot more for your money. The behavior-changing tools that Noom offers can’t be found anywhere else, and you may find that these tools are worth paying more for.

It’s also important to remember that many of the people that use Noom don’t need to use it for a full year. Noom is designed to educate people and help them to change their habits. Many Noom users may only choose to use the app for two months, which would bring total costs to $99.

You should think about your goals if you’re trying to choose the option that makes the most financial sense for you.

Features Comparison

If you’re simply looking for a basic app that will allow you to track your daily calorie intake, Lose It! may work well for you. However, even the premium version of the app is light on features when compared to Noom.

Noom offers all of the features that Lose It! provides, as well as many other impressive features that can really aid in weight loss, like one-on-one coaching. Being a part of a group chat can also be a great way to stay accountable.

If you’re looking for a well-rounded weight-loss app, Noom is the clear winner.

Summary: Is There a Clear Winner?

Both Noom and Lose It! are well-designed apps that can help people to lose weight in a healthy way. However, when it comes to features, Noom is the clear winner.

There’s not another weight loss app that can deliver everything that Nook offers. Because behavioral psychologists helped to develop the app, Noom can help people that have struggled to lose weight in the past.

Since it’s possible to try both apps for free, there’s no reason not to give both Noom and Lose It! a try.

With that said, we think that Noom is your best option if you’re serious about losing weight and changing your diet.

Noom Cost: How Much to Join + Per Month

noom pricing details

How much does Noom cost?

If you’ve tried to find out how much Noom costs and haven’t been able to find information on their website, you are not alone! Noom requires people to give their email address before they will show them the monthly cost of the service.

So, we’re here to save you some time. Here are a few things you should know about the pricing for Noom.

1. Cost to Join

When you sign up for Noom, you begin a free evaluation. Once you’ve completed that evaluation, you’ll be shown an offer to start a 7 – 14 day trial.

This trial isn’t typically billed as free. Rather, they’ll ask you to pay what you think is a fair price.

There are a few pricing options, going as low as one dollar. So, of course, most people will pick the $1 option. When you click on the “see my plan” button Noom will email you with a link to the plan and you’ll be taken to a checkout screen.

There are some exclusive offers that will let you get started without paying a dollar, so you should use an exclusive free trial link if you can, so that you can get 14 days free Noom. When the trial ends, you will be billed.

That said, there are often times when Noom completely waives the trial fee, and you are able to try it for two weeks without any financial commitment.

2. Cost per Month

If you decide that you want to stick with the service after your trial ends you will be asked to subscribe.

The pricing, at the start of 2020, is set at $129 per four month period. You will be billed automatically for that first $129 and then you will be billed again every four months, unless you cancel.

There is a shorter subscription, of $59 per month, which is a good option if you aren’t sure how long you will be using the service, but if you work out the cost of the $129 per month service, that works out at $1.10 a day, or $7.70 per year.

That’s not bad for a diet service.

If you stick to the four month service, it works out at $387 per year. The cost of the monthly sub, over a period of a year, is almost double that.

Make sure that you cancel Noom before the next four-month billing period if you decide that you don’t want to keep it, so that you aren’t hit with a big bill on your card.

3. Cost of Food

Noom is a diet plan but it doesn’t supply food. They do, however, have a huge food list, which makes healthy grocery shopping easier than you might think.

You will be given grocery recommendations, and you will need to budget for the foods that you buy.

If you’re going from eating out at fairly ‘nice’ restaurants to meal prepping with food from the fresh produce aisles in your supermarket you might save money when you start using Noom.

If, on the other hand, you normally eat frozen microwave meals bought in bulk and you then start buying organic vegetables or pre-cut and packaged foods then you might find that you end up spending more.

It really depends on what you buy, and where you buy it from. Fresh fruit and veg, prepared at home, can be a good option for people who are on a budget, assuming that you have the time to cook them.

Summary: Is Noom Worth it?

Noom offers people accountability, structure and motivation. Whether it is worth the investment to you will depend on how much value you place on personal coaching and support.

The coaches are true professionals and they will help you to progress on your weight loss journey, one step at a time.

Noom doesn’t require a huge time investment to ‘use’, but even getting an hour or two per month of one to one support and personal ‘investment’ from a qualified coach can be a huge help for people who are struggling with their weight loss plans.

If you think that you would benefit from having that additional accountability, then Noom is well worth the money.

Related Resources

Noom Reviews, Pros & Cons, Food List PDF


Losing weight has never been easy, but it’s simpler than ever thanks to advances in new technology. Diet apps can give people the tools they need to plan and stick to a healthy diet.

With that said, researchers have found that only a small percentage of apps provide accurate weight loss information [1]. It’s essential to use a diet app that’s research-based and proven to be effective.

With over 45 million users, Noom is one of the most popular weight loss apps in the world. It’s also incredibly effective. Noom was designed by behavioral psychologists and works to help users lose weight in a healthy and sustainable way.

It’s a high-quality diet program that will help you to lose weight and keep it off.

What is Noom?

Noom is a subscription-based diet app that is designed to help people make healthy lifestyle changes. While restrictive crash diets usually fail, Noom will help you lose weight the right way. With Noom, you can change the way you think about food.

The Noom app provides users with a wide range of tools and resources, including:

  • Exercise, weight, blood sugar, and blood pressure logging
  • Food tracker and database
  • Personalized diet plan
  • Searchable recipes
  • One-on-one coaching
  • Quizzes and articles

The goal of the app is to provide you with more information about the food you’re eating while tricking you into developing healthier habits.

Noom works because it doesn’t overload you with rules. Instead, it teaches you how to pick the right foods for your body.

What helps to differentiate Noom from other diet apps is that it considers the psychology behind food choices. Noom doesn’t tell you what to eat.

Instead, it helps you to understand why you reach for certain types of foods. It also gives you valuable information about the nutritional value of foods so that you can make better decisions about what you eat.

How Noom Works

The Noom diet app is personalized for each individual user. After purchasing a subscription, users will be asked a series of questions. The Noom app will use that information to design a healthy weight loss plan that addresses that user’s needs and weight loss goals.

Noom also pairs users with a health coach.

The health coach will be available to provide support and answer questions during business hours. Having a coach can be a great source of motivation, and it can also be an excellent source of accountability.

Noom also has a massive food database that’s designed to help you choose healthy foods. When you’re logging foods or deciding what to eat, you can either search for foods or scan barcodes for more information. The app will allow you to get instant feedback on foods so that you can make better decisions about what you want to eat.

While Noom always takes a personalized approach, it offers two separate programs so that users can get the type of support they need.

The Healthy Weight program is targeted at users that are interested in weight loss. The Diabetes Management Program is designed to help people with diabetes manage their diet.

Both programs use the same color-coded system, but foods are categorized differently based on the program chosen. The Healthy Weight program is designed to help you choose foods with a lower calorie density.

The Diabetes Management program looks at the carbohydrate density of foods. Although the Healthy Weight program is the more popular of the two, both programs are easy to follow and highly effective.

Noom Food List: Green, Yellow, Red Foods (+ PDF)

Noom’s database contains more than 700,000 foods, and new foods are added to the database all the time.

All of the foods on the list are divided into three categories: green, yellow, and red. Green foods are low in calories but have plenty of nutritional value. These are the foods that should make up the bulk of your diet.

Green Foods

Examples of green foods include:

  • Green beans
  • Spinach
  • Apples
  • Bananas
  • Oatmeal
  • Brown rice
  • Tofu
  • Polenta
  • Pears
  • Onion
  • Pineapple
  • Sweet potatoes
  • Non-fat yogurt
  • Almond milk
  • Whole-grain cereal

Yellow foods have a higher calorie density than green foods. These foods contain some healthy nutrients, but don’t offer the same benefits that green foods do. These foods can and should be a part of your diet, but should be eaten in more moderate portions.

Yellow Foods

Examples of yellow foods include:

  • Tuna
  • Grilled chicken
  • Salmon
  • Eggs
  • White rice
  • Black beans
  • Deli meat
  • Hummus
  • Turkey breast
  • Greek yogurt
  • Avocado
  • Guacamole
  • Tempeh
  • Diet soda
  • Couscous

Red Foods

Noom doesn’t require you to give up the foods you love. However, you should be cautious around red foods. These foods tend to be high in calories and have little nutritional value. Ideally, these foods should be once-in-a-while treats.

Examples of red foods include:

  • Fried meats
  • Pizza
  • French fries
  • Ranch dressing
  • Hot dogs
  • Hamburgers
  • Peanut butter
  • Whole milk
  • Potato chips
  • Wine
  • Sugar
  • Juice
  • Pancakes
  • Bacon
  • Cookies

Noom Pros & Cons


Backed by Science

One of the biggest pros of Noom is that it’s evidence-based. The tips and guidance that you’ll receive in the app have been tested and are proven to work.

Learn Healthy Habits for Life

Noom regularly provides users with articles and cited studies so that they can learn more about healthy weight loss.

Noom also makes it easy for users to make smart food choices. The app doesn’t encourage restrictive eating and allows users to pick the foods they want to eat.

Food List is Easy to Understand and Follow

However, the color-coded food list makes it easy to evaluate different foods and decide what you want to eat throughout the day. If you know you want to have a red food, like pizza later, you can make a point of eating green foods throughout the day.

Syncs with Popular Fitness Trackers

If you use a fitness tracker, you’ll be glad to know that Noom syncs with popular trackers like Fitbit and iHealth.

Noom doesn’t have to be the only weight loss tool you use. You can use it alongside other tools for better results.


What are the downsides to Noom?

Although Noom offers plenty of features, it’s likely you won’t find all these features to be useful. If you’re not much of a reader, you may not be interested in Noom’s behavioral modification articles. If you’re an introvert, you might not want to take advantage of Noom’s group chat feature.

Thankfully, since Noom offers a variety of features, you should still be able to get your money’s worth.

It’s also less than ideal for people that want more guidance and support. Noom puts you in the driver’s seat and lets you choose what you want to eat.

Noom will provide you with more information about food, and it offers a variety of recipes, but it won’t be preparing your meals for you. If you’re hoping to have meals sent to your house, you’ll want to explore other diet plans.

Noom is a subscription-based service, which means you won’t be using this app permanently. When you sign up for Noom, your program will be designed to last for a pre-determined number of weeks.

If you decide you want to continue with Noom, you’ll be billed again when your program ends. If you decide you want to stop using Noom, you can contact your coach to cancel.

This has both positives and negatives. It’s great that you have full control over how long you use Noom. However, when you end your subscription, you’ll lose access to Noom’s food database, tracking tools, and the other resources that Noom provides.

What Are Real Customers Saying?

Noom has an “Excellent” rating on Trustpilot and has received rave reviews from real customers. “I’ve lost over 14 pounds,” says one user. “Noom is just what I needed,” says another.

Users appreciate that the app isn’t focused on restrictive eating and helps people to modify the behaviors that caused them to gain weight.

Many users are impressed by how much Noom teaches them about nutrition and healthy eating. “The information and daily articles are great,” reads one review. Another reviewer says that she is “learning lifelong lessons.”

Although some reviewers say that there is too much reading, everyone seems to agree that Noom is a fantastic teaching tool.

Users also really seem to appreciate the coaching aspect of Noom. Real users have said that having an individual and group coach makes it easier for them to stay on track. “The coaches are super helpful,” raves one reviewer. Users also appreciate how easy it is to customize your Noom experience.

Noom Complaints: Bad Reviews?

Noom has plenty of positive feedback, but not all comments are positive. Some users are dissatisfied with the coaches that are assigned to them.

A number of reviews mention that the coaches sound “robotic” and aren’t a great source of support.

Another common criticism is that Noom is targeted towards users in the United States. Reviews say that many European food products aren’t in the database.

Thankfully, since Noom adds new foods to the database regularly, it’s possible that this complaint will be addressed in the future.

Even though users appreciate the articles and information that Noom provides, some people say that there’s too much of a good thing. Several reviews say that there’s an “information overload” and that they simply don’t have time to read all of the articles that Noom says them.

Noom does allow you to save articles to read later, but even so, some users say that it can be difficult to keep up with the app. More than one review describes the app as “overwhelming.”

Some users say that they were able to cancel Noom by contacting their coach, but other users describe canceling as a “nightmare.”

If you decide to take advantage of Noom’s free trial, or if you know you want to cancel when your plan is finished, it’s best to start the cancellation process sooner rather than later.

Review Summary

Noom is an easy-to-use app that provides users with tons of valuable resources. The coaching system gives users the motivation and accountability they need to push through plateaus.

Best of all, the app is a genuinely effective weight loss tool. According to Scientific Reports, 78% of Noom’s users were able to lose weight and keep it off for nine months or more. (

While many people want to lose weight, it can be difficult to break bad habits and change behaviors. Noom was created with that in mind. The behavioral psychologists behind the app understand why diets frequently fail.

This is an app built for real, sustainable weight loss. With Noom, you won’t just lose weight. You’ll be able to keep weight off and improve your health.

Noom isn’t perfect, and it’s not the right app for everyone. Some people won’t be able to afford Noom’s subscription fees.

Other people might prefer programs that provide ready-made meals. Still, it’s hard to deny that Noom delivers results. This research-based weight loss app deserves a closer look.


  2. Noom Cost